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Your Lookatmedia™ Story Ideas mini home provides journalists, media representatives and influencers an opportunity to research storylines, themes and backstories.

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Public relations vs marketing

After attending a 2-day workshop on Digital PR, it became clear that the PR sector is embracing the changes that have transformed digital marketing. What also became clear is that there is some confusion amongst PR professionals about how they can use marketing technologies and techniques to demonstrate both the value and importance of Public Relations in this new paradigm.

A Media pitch that pitches itself

If you talk to most journalists and media representatives, they will volunteer the fact that the best media pitches are the ones that fit their specific needs. They say they are much more open to receiving a pitch that aligns with their beat and personal style and focus. If that’s the case, why are many of the pitches journalists receive entirely unsuited to the journalists.

Social license for resource companies

Is your organisation operating in a responsible way? Do you have a history of good actions, or have you reformed or improved how you operate in line with the cultural and societal nuances of the communities in which you work? Do you feel you have a social licence to operate where you see opportunity, or are you viewed with suspicion in the way many big corporations are today?

PR for airports

While the most immediate role of PR for airports is proactively responding to the issues that affect their facilities, passengers, business partners and communities, there are many other opportunities to build trust, understanding and reputations of airports.

The 12 rules of inbound PR

Inbound PR has rules similar to inbound marketing, with some specific differences. This is a simple guide for PR professionals looking to master this medium.

Does the media understand your climate response ?

As Aristotle once observed, nature abhors a vacuum. This is true in our responses to climate and the conversations we choose to have in the media. Most of what we see in the news about the resource sector on climate change is overwhelmingly negative. Is the public getting the whole story, or are the absence of conversations with the media from the sector creating a vacuum other voices are filling? Is it time for more positive voices from the resource sector to fill the void?