PR for
airports

The virus in the room

There is no getting around it; COVID-19 continues to impact how airports work. With local and international rule changes happening frequently, Lookatmedia™ provides airports with a more direct way to notify individual journalists of these changes as they happen. With instant app and in-browser notifications, Lookatmedia™ allows PR teams to bypass email to send to individual journalists, amplifying essential information faster.

Welcoming environment

Whether you’re a local or international airport, your goal is to create the understanding that you provide a safe, efficient, welcoming and well-serviced environment. There are many things that PR professionals can do to achieve this goal through PR, from videos and interviews with your team to videos of facilities and promotions of diversity (e.g., Luna year celebrations). Creating and promoting this content through your Lookatmedia™ newsroom generates opportunities to build reputation and awareness that you provide a welcoming and convenient experience through the media, influencers, and podcasters.

Meet the experts

Airports are complex and dynamic environments. Much of what makes them function happens out of the public view. Many of the people driving the success of airports work behind the scenes. Your PR strategy provides opportunities to ‘put a face on’ the complexities, responsibilities, and goals of your airport. Newsrooms like Lookatmedia™ are also built to build profiles for thought leaders in airports, enhancing opportunities for these experts to contribute to the public discussion on traditional media, events, conferences, and podcasts.

Supporting partners

You have many partners working with the same goals in mind, from those running a business in your airport to those driving service delivery and upgrades. Your Lookatmedia™ newsroom provides you with an opportunity to demonstrate the commitment and vision of your partners and how that plays into the mission of your airport. It’s also a way to show the roles you play in the community.

More sharable content

In a recent survey, journalists ranked ‘includes visual content’ almost as high as a ‘linked to a trending story line’ in shareability. If you want to achieve more media coverage and ultimately get a journalist to share your stories through their social pages, then illustrating content is essential. Lookatmedia™ is built around the core of one of the worlds most advanced Digital Asset Management solutions, making it the perfect newsroom solution for creating and sharing illustrated content.

Compliance

Airports are all about compliance, yet this is where many Airport newsrooms fail. If you look at the newsrooms of many airports, you will notice they lack many compliance requirements around the use of images and videos essential to the media. Issues like usage rights, attributions, and correct metadata. Lookatmedia™ manages all of this and ensures the media has secure and auditable access to this and more in compliance and a secure environment.

When the storms clear

Many airports have felt ‘snowed in’ over the past few years with COVID-19; however, this will pass. When the sun starts breaking through the clouds, you want to be prepared and setting up your Lookatmedia™ newsroom today is where it all begins.

Unlike many newsroom solutions, Lookatmedia™ was designed to handle all the PR requirements of airports, from breaking news to news updates, events, evergreen stories, Media releases, support documentation and FAQs. It’s an environment where the benefits accumulate over time, with greater efficiency and accountability, improved discovery, enhanced media contact databases and increases in the quality and frequency of media coverage.