Story Ideas

Your Lookatmedia™ Story Ideas mini home provides journalists, media representatives and influencers an opportunity to research storylines, themes and backstories.

Targeted Search

Featured Story Ideas

All Story Ideas

Turning carbon-negative into a positive

Increasingly the public is turning to business to lead the way in climate change action. This existential threat to our survival has the public's and media’s attention. They’re all demanding the organisations whose products and services they use, who they work with (and work for) demonstrate their ecological and social credentials.

More connections, more often

‘More connections, more often’ is a promise made by many transport brands. It’s a proven way of expressing why you choose one provider and one form of transport over another. It’s also an insight into the potential of Lookatmedia™.

How to talk to science deniers

As professionals whose very existence is based on proven and repeatable evidence, it isn’t easy to comprehend that people choose to deny the basis of everything that drives our modern lives: Science.

Reputational management and repair

The rule of thumb with the media is that if you’re not telling your story, then someone else will. When things have gone wrong, this rule is amplified tenfold. As they say in newsroom’s, ‘if it bleeds, it leads’. If your transport brand is at risk of being damaged or wholly undermined through the media, you need ways to get out in front of the story. Your need Lookatmedia™ centre is one such way.

The role of media exposure in building trust in government

We are experiencing an ‘infodemic which is driving mistrust in governments worldwide. With such a rising tide of misinformation, governments and government institutions need to become much more active in the media to rebuild trust with the public. Lookatmedia™ can support you with this mandate.

Becoming the ‘go to’ expert on a health subject or issue

The last two years have seen the emergence of a new class of health media experts. Whether politicians, government-appointees, doctors, researchers or subject specialists, the media landscape has been dominated by a relatively small group of subject experts.

You could have access to your own health subject or issue experts to build your organisation's reputation and trust through the media…if they had the right forum to demonstrate their skills and knowledge.