Corporate

test story ideas

• Automotive
• 3 months ago

test news

• Corporate
• 3 months ago

test event

• Corporate
• 3 months ago

demo_priti

• Corporate
• 6 months ago

Why photo editors reject your images

• Corporate
• 7 months ago

Photo editors have a dual role. They need to find the right images to tell stories and capture the reader’s attention. They also have the role of ensuring they have the legal right to use images. The legal aspect of images is where many PR professionals fail.

Is AI A-OK for PR today?

• Newsworthy
• 1 year ago

The impact of AI on the PR sector is a hot topic right now. It's so hot that PR software solutions are rushing to incorporate it into their software, hoping they can win early adopters of the technology and retain their existing client base, but are they going too soon?

Authenticity and how to fake it

• Corporate
• 1 year ago

Consumers are demanding more authenticity from brands. They're over the spin and want content and stories with greater credibility and authenticity, so here's how you fake it.

PR for VC

• Corporate
• 2 years ago

The recent machinations of Elon Musk’s takeover of Twitter should act as a cautionary tale for Venture Capitalists. A man hoisted high by the media as a ‘genius’ for more than a decade is now widely viewed as the ‘barbarian at the gates. The jury is still out on the financial (and social) implications of Elon’s approach to his reluctant takeover of Twitter; however, as a case study in PR, most would say it’s been an abject failure.

Social Licence and online newsrooms

• Corporate
• 2 years ago

For those who may not be aware, Social Licence is the level of acceptance or approval that stakeholders and communities extend to projects, sites, companies, or industries. In an era of climate change, where actions in one country impact us all, Social License to operate is high in the media, public, government and businesses agenda. Such a license is based on trust and confidence – hard to win, easy to lose.