Newsworthy

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Media pitch via app & in-browser notifications

Most PR professionals lament the diminishing returns they now receive from press releases delivered only by email. ‘Yes’, the one-on-one email engagements with journalists still deliver strong results; however, the same cannot be said of disseminating messages across a network.

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Digital PR for councils

Councils have all the PR challenges of large government, with a fraction of the resources, which is why they desperately need a solution that allows them to enhance their engagement strategy, using fewer resources. Lookatmedia™ is such a solution.

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A healthier online newsroom

In a recent survey, journalists confirmed that they are desperate for 'good news' stories to combat the overwhelming media attention on the impact of COVID 19. While it's impossible to understand the impact of this virus on the entire planet's human population, other things are happening. Good works by good people—progress where it's needed.

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The misunderstood role of SEO for digital PR

SEO or Search Engine Optimisation is an area many in Public Relations are still grappling to understand. They may have a basic understanding of its role in marketing; however, they are unclear of its necessity in digital PR. We have written this article not as a definitive guide to SEO for PR but more as a conversation starter 20,000-foot view.

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The next big thing in Public Relations

The next big thing in public relations is housekeeping. With the past few years squeezing the budgets and resources available to PR professionals, there is an increased need for efficiency borne of better work practices. This article will draw attention to 5 things you can start to do immediately to get your house in order.

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Harnessing the power of podcasting for your brand

We're only just beginning to realise the power of podcasting. While they are still considered a new medium, when it comes to news, entertainment or branding, podcasts are proving extremely effective and the listeners who have made the jump from terrestrial broadcasting can’t get enough of them. The most powerful aspect is that they are accessible to anyone who wants to make one and listeners can consume them almost anywhere.

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Public relations vs marketing

After attending a 2-day workshop on Digital PR, it became clear that the PR sector is embracing the changes that have transformed digital marketing. What also became clear is that there is some confusion amongst PR professionals about how they can use marketing technologies and techniques to demonstrate both the value and importance of Public Relations in this new paradigm.

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A Media pitch that pitches itself

If you talk to most journalists and media representatives, they will volunteer the fact that the best media pitches are the ones that fit their specific needs. They say they are much more open to receiving a pitch that aligns with their beat and personal style and focus. If that’s the case, why are many of the pitches journalists receive entirely unsuited to the journalists.

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Social license for resource companies

Is your organisation operating in a responsible way? Do you have a history of good actions, or have you reformed or improved how you operate in line with the cultural and societal nuances of the communities in which you work? Do you feel you have a social licence to operate where you see opportunity, or are you viewed with suspicion in the way many big corporations are today?