Newsworthy

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How to become a guest on podcasts

There are approximately 424 million podcast listeners around the globe, with many spending an average of 44 minutes a day immersed in these conversations. The influence of podcasters continues to grow year on year, making them a media force that PR professionals can no longer ignore. It’s why a recent survey indicated that targeting podcasts is one of the top priorities for PR professionals in 2022.

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Top story source for journalists

Journalists look to industry and professional contacts as their top story source, which is why it’s so important to build those relationships now. The challenge for PR teams is doing this at scale.

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PR for airports

While the most immediate role of PR for airports is proactively responding to the issues that affect their facilities, passengers, business partners and communities, there are many other opportunities to build trust, understanding and reputations of airports.

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The 12 rules of inbound PR

Inbound PR has rules similar to inbound marketing, with some specific differences. This is a simple guide for PR professionals looking to master this medium.

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Elevating your earned media to the next level

Earned media once meant publication on broadcast and print media. Now it’s a catch-all phrase for everything from a shared social post to amplification across broadcast media. While increased social media coverage is a crucial arrow in the PR arsenal, the main goal is still mainstream media coverage.

While it seems this type of coverage is increasingly elusive, the reality is more channels, and media brands are seeking more content more often. The disconnect occurs when PR professionals deploy the same technologies that deliver diminishing returns, expecting better outcomes.

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Online newsroom with a DAM

Newsroom solutions without advanced digital asset management capabilities belong in archives. They were a product of an era before social media and hi-resolution screens on devices. Journalists, the media and influencers place as much importance on sharing stories with visual content as they share trending storylines. A newsroom solution without the capabilities of allowing the media to discover their images and videos is simply redundant technology.

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Are journalists failing you, or are you failing journalists?

In a recent survey of journalists, 61% agreed with the statement that “The way most companies share information with the media is out of date”. That statement alone clearly indicates that journalists believe that companies are failing them.

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Does the media understand your climate response ?

As Aristotle once observed, nature abhors a vacuum. This is true in our responses to climate and the conversations we choose to have in the media. Most of what we see in the news about the resource sector on climate change is overwhelmingly negative. Is the public getting the whole story, or are the absence of conversations with the media from the sector creating a vacuum other voices are filling? Is it time for more positive voices from the resource sector to fill the void?

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A negative approach to climate change worth embracing

The team at Lookatmedia™ view climate change in the most negative of ways. We don’t aim to reduce our carbon emission to neutral by 2030, we’ve made our (and your) media centres carbon negative today and in perpetuity. How? For every article posted on any Lookatmedia™ centre, we commit to planting a tree.