Newsworthy

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Financial PR in times of crisis

While trust in the business sector has grown in the last few years, there has been a dramatic decline in confidence in the financial services sector. From 2020 to 2021 alone, the 2021 Edelman Trust Barometer shows trust internationally in the financial services sector has dropped by 5 points. Combine this with increasing interest rates, inflation, and the spectre of increased market volatility. It becomes evident that now is the time for financial organisations to prepare for a crisis.

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Really connect with journalists

How do you connect with journalists today? What’s the best way to stay connected and create more media coverage of the stories that are important to you? As it turns out, the best way to achieve connection with journalists is through inbound PR, using newsroom platforms like Lookatmedia™. Here’s why.

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Is your newsroom unsuited to today’s news environment?

In a recent survey we conducted of 100 high profile newsrooms worldwide, we unearthed a startling fact; not one of the newsrooms we reviewed is suited to how journalists and media work today.

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Pitch media to fight ‘what’s the pointism’

The legacy of the last few years is that anxiety levels in communities are at their highest point on record. Most people are solely focused on survival. This focus dulls their hope for a better future. A more peaceful time where we turn back the tide of climate change. Where our actions regenerate land and bring back fauna and flora on the edge of extinction. Films like 2040 and Regenerating Australia show that a more positive and hopeful future is entirely possible, but not without action now.

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Online newsroom promotion of your sponsors

An advanced online newsroom solution like Lookatmedia™ provides you with an opportunity to tell more than just your stories through the media. It also offers the chance to tell stories of your sponsors' roles in your sporting

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Help a reporter out

Journalists have been hit with the 'perfect storm' - loss of public trust, diminishing access to resources and increasingly short deadlines. With a growing portion of the community trusting what is often mis - or disinformation from ‘people like me’, it is more than just the future of the media at risk. It is the fabric of society itself.

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The quick media pitch

One of the challenges PR professionals manage daily is identifying stories that fit an individual journalist's immediate needs. Solutions like HARO (Help A Reporter Out) and other newswire services allow journalists to post requests for stories on specific subjects. Most of these stories don't relate to trending storylines and offer PR teams the opportunity for more 'bread and butter' earned media coverage. The challenge for PR professionals is matching their stories with the type of stories journalists want.

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PR tools for Investor relations

Investor Relations professionals straddle the world of finance, PR, and communications. In each of these disciplines, visual content plays an increasingly important role. In the PR and communications disciplines, images and video are essential elements for connection and engagement. For PR, the media and public demand visual content.

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Media pitch for local news

In the Third Annual Disinformation In Society Report conducted by The Public Affairs Council and the University of Oregon, they discovered that Local Broadcast news and Local newspapers are the most trusted sources of information in the media. A clear 10% ahead of most national news sources shows that if you want to influence opinions and change views, local news media pitching should be part of your overall media strategy.