Newsworthy

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Transforming your PR from reactive to proactive

PR is either proactive or reactive. Proactive PR helps your educational institution lead the narrative, whereas reactive PR puts you in a situation where you’re always trying to catch up with an existing narrative.

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Retargeting journalists

Increased visibility in the media leads to more opportunities to build your organisation's profile and reputation through earned media sources. Your Lookatmedia™ centre is optimised to attract and capture more journalists and media groups; however, we believe there is even more you can do in this competitive space.

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Thought leaders live here

Those who are thought of as thought leaders don’t live in caves. They live in public perception. Public perception of thought leaders is crafted more through the media than any other source. Your blog and social media may help, but PR and media relations have the biggest impact.

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Which type of journalist is best to tell your story

We can break down journalists into four distinct types: The Storyteller, the Newshound, the Provocateur, and the Systems Analyst. Your goal is to find which kind of journalist is best suited to tell your story and create content that fits their needs. Here’s a brief explanation of each type.

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20 Oct

PR event promotions

Whereas the purpose of PR events may vary, they all have the common goal of increasing awareness and positive exposure. Whereas social media is playing an increasingly important role in the exposure of these events, media coverage is still considered the most important goal.

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Finance PR 2.0

Businesses in the financial sector understand how quickly their brands can wither under the media's intense spotlight. It seems the media are more unforgiving of finance more than any other sector. Rather than risk damaging your brand and reputation, you could have Lookatmedia™ to help you work with the media to grow.

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Journalists check your ticker for a pulse

The dynamism of the design of your media centre or newsroom sends a clear message to the media: does this brand have a pulse?

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8 Nov - 9 Nov

Before and after the press conference

Live press conferences are an effective strategy when you have big news to announce. However, it’s becoming progressively more challenging logistically. Lookatmedia™ provides your PR teams with a feature that simplifies the logistics and improves outcomes of press conferences.

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Need more direct ways to connect with journalists than email?

PR professionals will tell you that the most effective way to get journalists' attention is with a phone call or personalised email. But what if there was an easier, more direct way of connecting with journalists?