Newsworthy

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How confident are brands in their PR?

The ‘State of PR 2021’ Muck Rack survey found that 82% of brands expressed confidence in their PR strategies, yet nearly half said their biggest challenge during COVID was getting coverage in the news cycle. There’s clearly a gap between the potential of PR strategies and the daily realities of PR professionals. Lookatmedia™ was designed to bridge those gaps.

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Staying on mission and message

While you may feel a political football at times, the role your organisation plays in society is on the ascendancy. Your mission is endless. The resources you have to promote it are not. You need the most efficient way to get the message of your mission out to the public. Lookatmedia™ is how you do it.

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Park your media stories here

How does your Parks management service engage with the media? Do you work with them to show the wonders of your natural assets? Do you use media exposure to teach the public respect for the environment and native owners? Do you view the media as an essential resource for educating the public on the wonder and value of the natural world…or do you see them simply an afterthought?

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Announcing the new normal for education

Students crave an environment where they connect with others with the same thirst for knowledge, understanding, and wisdom. They understand that schools and colleges are where many of their friendships are formed. Where they learn how to engage and interact with others. Where they learn lifelong habits for learning. Where they discover who they are and how they want to participate in society. Your PR strategy should include stories that demonstrate how your educational institute meets these needs. Create and publish these illustrated stories in an advanced Media Centre solution like Lookatmedia™ and demonstrate to students and parents why you provide an ideal learning environment.

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Building trust in Educational institutions

Educational institutions play a key role in shaping minds and the future of society and business. They pride themselves as a font of wisdom yet often undervalue media in shaping their futures.

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Resources Public Relations 2.0

Traditionally, Public Relations for the Resources sector focused more on language than imagery. That was fine for newspapers, where readers took the time to read articles; however, today, images drive all media.

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Attracting others to your cause

Non-profits benefit more from free media exposure than almost any other type of organisation. Why? Your stories combine immediacy with local and human-interest stories. You can provide a great deal of factual content around issues with real-world consequences.

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Generating more illustrated reviews

Reviews are essential marketing tools for cultural and arts organisations. Great reviews can drive more ticket sales and attendance; however, journalists only have so much time to attend and review an event. How do you make your event stand out? The answer is Lookatmedia™.

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How to get journalists to come to you

It should come as no surprise to you that journalists are under more time pressure than ever before, which is why PR professionals are finding it harder to get a response. Instead of chasing journalists and media representatives, have them come to you. You can implement such a PR strategy with Lookatmedia™.