News

Why online newsrooms are PRs' AI superpower

• Newsworthy
• 1 year ago

Over the next few years, many changes in the media space will impact how PR interacts with journalists. One such change will be the increasing role of online newsrooms as a resource.

Is AI A-OK for PR today?

• Newsworthy
• 1 year ago

The impact of AI on the PR sector is a hot topic right now. It's so hot that PR software solutions are rushing to incorporate it into their software, hoping they can win early adopters of the technology and retain their existing client base, but are they going too soon?

Include those who will write your story today in your media pitch

• Newsworthy
• 1 year ago

Is Chat GPT an existential threat to PR & journalism?

• Newsworthy
• 1 year ago

Like most new technologies, many people view Chat GPT through rose-coloured glasses, tempting the public with promises of a Brave New World. Like the book Brave New World, the race to this utopian existence ignores the value of our humanity. As societies, we need to become better at looking at the entire spectrum of consequences of letting experiments like Chat GPT out of the lab.

Journalists' relationship with social media

• Newsworthy
• 1 year ago

According to Pew Research Centre, more than half of Americans get news from social media platforms, but which social platforms are the source of stories by journalists?

Changes that will impact Public Relations practices in 2024

• Newsworthy
• 1 year ago

There have been seismic shifts in the media that will impact the effectiveness of PR Professionals and teams. Here are the trends to watch for 2024.