Newsworthy

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Why Digital Asset Management is now essential to media pitches

Around the globe, each day, 3.2 billion images and 720,000 hours of video are shared. The media use images and videos to compete for that attention and depend on their images and videos. That's where the problem begins. The press and individual journalists have neither the time nor resources they once had to create visual content, which is why they increasingly depend on organisations and brands like yours to help.

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Creative ways to connect with journalists

The most common challenge for PR professionals is getting journalists to respond to their media pitches. For PR professionals, this is increasing a problem as the media market continues to diversify and fragment. What if there was a better way that you could use your team's creative skills to get journalists to come to you?

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Media pitch for a stronger recruitment brand

Lower unemployment figures and higher expectations of candidates mean organisations need to improve their recruitment brands. The media is one of the most credible and fastest ways to improve your profile to potential team members.

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PR tools: have you been hornswoggled?

Just like the phrase ‘hornswoggled’, you’re probably working with PR tools that are not relevant to the lexicon of today’s media needs.

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Climate changed

It's no longer a case of if climate change is real. Empirical evidence demonstrates that rainfalls and droughts exceed levels that have been recorded for more than 150 years. Rising sea levels have already impacted island nations. How will we arrest the long-term impacts of a changing climate?

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Agitation. Acceptance. Action

The three legs of the milking stool of non-profit PR are agitation, acceptance, and action. While every non-profit will have its own goals with media engagement, they all will include at least one of these focuses, with some including all three.

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PR strategies for the next big mining boom

Over the next decade, McKinsey forecasts predict growth in demand for Li-ion batteries to increase at batteries at a compound rate of 30 % per year. Lithium demand alone is expected to grow from 500,000 metric tons in 2021 to four million metric tons in 2030. Add similar cobalt, nickel, graphite, and manganese markets, and it becomes clear what may drive the next big mining boom.

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Do PR agencies also need to be software vendors?

In many ways, the journey of PR agencies parallels the journey of ad agencies; Both have experienced seismic shifts in how they engage with audiences. Both have had to come to terms with new, more technologically driven and channel-centric approaches to communication.

In the case of technology, generally, Advertising agencies have led the charge. They've adapted faster to new paradigms. This change has resulted in their move; their media spends now primarily on online content and adverts. They've also embraced the social advertising, content, and experiential digital models. The PR sector has also changed, embracing social media more enthusiastically than Adverting Agencies.

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Lookatmedia™ newsroom vs. the alternative

There are two parts to the cost of an effective newsroom, and the first is the cost of not having one. Suppose you have no or an ineffective newsroom that doesn't draw in and support a diverse range of journalists. In that case, you're missing out on earned media opportunities and ways to enhance and protect your reputation. The second cost is the missed opportunities where journalists on deadline are forced to move to other sources for their stories simply because your PR team lacks the resources and time to meet journalists' real needs.