Newsworthy

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Is your dull online newsroom hurting your reputation?

Does your organisation take advantage of the opportunity journalist provide you to build your reputation, or is your approach more a ‘small target’ approach? No matter how you see the media and your approach to engaging (or not engaging) with them, they have power and sway over how you are perceived.

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PR tools for successful experimentation

The most successful organisations and people in the world are innovators. They accept that failure is a critical component of the experimentation process that continues to drive success. The PR sector exists in an environment where experimentation is not encouraged. PR is losing ground to marketers, who utilise technologies that allow experimentation and learning at the level of a single person.

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Journalists' relationship with social media

According to Pew Research Centre, more than half of Americans get news from social media platforms, but which social platforms are the source of stories by journalists?

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Authenticity and how to fake it

Consumers are demanding more authenticity from brands. They're over the spin and want content and stories with greater credibility and authenticity, so here's how you fake it.

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Changes that will impact Public Relations practices in 2024

There have been seismic shifts in the media that will impact the effectiveness of PR Professionals and teams. Here are the trends to watch for 2024.

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Riding the coattails of fame

Celebrities and entertainment increasingly drive news and editorial content. This presents many tourism brands and operators with an opportunity to increase their free media exposure.

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Connect with journalists where they are

Where do journalists get their story ideas? Is it through press releases? If we are to believe the latest research, less than 4% of press releases receive media coverage. Is it through existing relationships? That’s a component; however, you can only go back to individual journalists a limited number of times.

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Newsjacking PR strategies

It's official; online searches drive more storylines for journalists than any other source. Journalists seek out trending themes and news headlines and then research stories that fit these trends. It's why news hacking is increasingly used in PR strategies.

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PR for VC

The recent machinations of Elon Musk’s takeover of Twitter should act as a cautionary tale for Venture Capitalists. A man hoisted high by the media as a ‘genius’ for more than a decade is now widely viewed as the ‘barbarian at the gates. The jury is still out on the financial (and social) implications of Elon’s approach to his reluctant takeover of Twitter; however, as a case study in PR, most would say it’s been an abject failure.