Government

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Is it true ‘If you’re explaining you’re losing?’

Political pundits often use the phrase, 'If you're explaining, you're losing?' Is this true, or is the sequence of events the problem? Is it better to respond to a political opponent through the media or lead the charge? AA

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Media pitch for a stronger recruitment brand

Lower unemployment figures and higher expectations of candidates mean organisations need to improve their recruitment brands. The media is one of the most credible and fastest ways to improve your profile to potential team members.

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PR tools: have you been hornswoggled?

Just like the phrase ‘hornswoggled’, you’re probably working with PR tools that are not relevant to the lexicon of today’s media needs.

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Digital PR for councils

Councils have all the PR challenges of large government, with a fraction of the resources, which is why they desperately need a solution that allows them to enhance their engagement strategy, using fewer resources. Lookatmedia™ is such a solution.

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The role of media exposure in building trust in government

We are experiencing an ‘infodemic which is driving mistrust in governments worldwide. With such a rising tide of misinformation, governments and government institutions need to become much more active in the media to rebuild trust with the public. Lookatmedia™ can support you with this mandate.

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8 Nov - 9 Nov

Before and after the press conference

Live press conferences are an effective strategy when you have big news to announce. However, it’s becoming progressively more challenging logistically. Lookatmedia™ provides your PR teams with a feature that simplifies the logistics and improves outcomes of press conferences.

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The changing narratives of major projects

Few things or projects in life go precisely according to plan. Projects with a lifespan that can last a generation will evolve and transform. It’s natural. The challenge is managing expectations of those who the project services and ultimately fund it.

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This is your news

We are in an era where it's never been more essential to convey trustworthy, public safety messages, and the media is a necessary ally in this endeavour.

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Promoting public policy solutions through the media

Governments don’t need a consensus on public policy solutions to be successful. With every policy change, there will be winners and losers. The key to effective public policy changes is demonstrating that the changes are for the public good.