Facts & Stats

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PR tools for Investor relations

Investor Relations professionals straddle the world of finance, PR, and communications. In each of these disciplines, visual content plays an increasingly important role. In the PR and communications disciplines, images and video are essential elements for connection and engagement. For PR, the media and public demand visual content.

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Thought leaders live here

Those who are thought of as thought leaders don’t live in caves. They live in public perception. Public perception of thought leaders is crafted more through the media than any other source. Your blog and social media may help, but PR and media relations have the biggest impact.

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Which type of journalist is best to tell your story

We can break down journalists into four distinct types: The Storyteller, the Newshound, the Provocateur, and the Systems Analyst. Your goal is to find which kind of journalist is best suited to tell your story and create content that fits their needs. Here’s a brief explanation of each type.

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Finance PR 2.0

Businesses in the financial sector understand how quickly their brands can wither under the media's intense spotlight. It seems the media are more unforgiving of finance more than any other sector. Rather than risk damaging your brand and reputation, you could have Lookatmedia™ to help you work with the media to grow.

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Support your sponsorships

Your sponsorships are how you show your support for the community. They demonstrate your commitment to the greater good. The question is, are you promoting the people, events, and organisations you sponsor enough?

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Bridging the gap

The public witnesses major transport projects. They see much, but they understand little. This lack of knowledge creates opportunities for disinformation and mistrust. Why allow this to happen when you have a solution like Lookatmedia™?

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Separate news from noise

With the increasing interest in biotech updates from the media, it’s tempting to shoot out media releases on just about everything you do. That would be a mistake.

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Promoting public policy solutions through the media

Governments don’t need a consensus on public policy solutions to be successful. With every policy change, there will be winners and losers. The key to effective public policy changes is demonstrating that the changes are for the public good.

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How to create a Media Kit in Lookatmedia™

Press releases can be helpful tools to get journalists attention, as can access to pre-approved libraries of images and video. Still, sometimes you want to supply an entire kit of information. How do you do this in Lookatmedia™?