Story Ideas

Your Lookatmedia™ Story Ideas mini home provides journalists, media representatives and influencers an opportunity to research storylines, themes and backstories.

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Lookatmedia™ newsrooms for down-ballot 2024 elections

While the Presidential, 435 Congressional Seats, and 33 U.S. Senate seats steal the headlines, there are another 5,793 state legislative seats across 85 chambers in 44 states that will also be held. With the increasing cost of advertising, the context collapse issue of social media, and the increased complexity of traditional and new media, how can these all-important elections directly impact how elections are run, how policies are made, and how well our society and communities are run attract

Can '24 candidates contend with 'Collapsed Context' on social?

Candidates running for the 2024 US election face a significant challenge with "collapsed context," where diverse audiences converge online, leading to misinterpretation and miscommunication. Messages can be taken out of context, scrutinized by a broad audience, and potentially result in viral criticism or misinformation. Addressing multiple audiences simultaneously requires careful message

Empowering Political Surrogates with Lookatmedia™

Political surrogates are crucial assets, championing candidates by amplifying their messages and engaging with diverse voter groups. However, their effectiveness is often hampered by limited access to quality communication resources. Lookatmedia™' innovative candidate-branded online newsroom and Digital Asset Management (DAM) solution promise to transform this dynamic. By providing secure, authorized access to a wealth of digital communication tools, Lookatmedia™ empowers surrogates to maximize their impact and efficiency.

Politics is Scrabble, not Chess

After watching recent media coverage of a state election and federal budget, I concluded what game most closely represents modern politics, Scrabble.

Why photo editors reject your images

Photo editors have a dual role. They need to find the right images to tell stories and capture the reader’s attention. They also have the role of ensuring they have the legal right to use images. The legal aspect of images is where many PR professionals fail.

How to increase your media coverage by 50%

Extensive research and polls conducted over the past year have revealed a crucial factor in capturing journalists' attention and increasing media coverage: providing them with a wide array of visual resources. While various reports and surveys have highlighted journalists' desire for more choice, the impact of this increased choice on their coverage decisions remained unclear. To uncover the truth, we conducted our poll, focusing on the social platform that witnessed the most significant rise in journalists' participation: LinkedIn.