Story Ideas

Your Lookatmedia™ Story Ideas mini home provides journalists, media representatives and influencers an opportunity to research storylines, themes and backstories.

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A new era in media centres has arrived

Something exciting is happening in the media centre space. A new generation of media centre is transforming how organisations are engaging with both traditional and new media. It allows an organisation to do more than publish media releases.

The changing narratives of major projects

Few things or projects in life go precisely according to plan. Projects with a lifespan that can last a generation will evolve and transform. It’s natural. The challenge is managing expectations of those who the project services and ultimately fund it.

Separate news from noise

With the increasing interest in biotech updates from the media, it’s tempting to shoot out media releases on just about everything you do. That would be a mistake.

There’s only one-degree difference between water and ice

Suppose you want to explain to an audience why a one-degree difference in climate has a real-world impact, explaining that the difference between water and ice is an excellent place to start. Imagine what this approach to climate change could have on those who don’t take the issue seriously. As a non-profit, you mustn’t bury the headline when talking to the media (or anyone else).

This is your news

We are in an era where it's never been more essential to convey trustworthy, public safety messages, and the media is a necessary ally in this endeavour.

The PR pentathlon

Many sporting organisations make the mistake of viewing public and media engagement as a single event, when in fact, it is many. It is better explained as a multi-event, multi-level, multi-channel discipline…a bit like a pentathlon.