News

Your Lookatmedia™ News mini home is designed to help journalists, media representatives and influencers access all of your latest news chronologically.

Targeted Search

Featured News

All News

A negative approach to climate change worth embracing

The team at Lookatmedia™ view climate change in the most negative of ways. We don’t aim to reduce our carbon emission to neutral by 2030, we’ve made our (and your) media centres carbon negative today and in perpetuity. How? For every article posted on any Lookatmedia™ centre, we commit to planting a tree.

The rise and rise of inbound PR

Are you sending 300-word press releases to journalists inboxes that must be overflowing with similar media releases? The returns on that PR technique have been diminishing for many years. It’s part of the reason why there has been so much discussion about the demise of the press release. But what’s the alternative for getting the attention of journalists? The answer is inbound PR.

Earned media Digital Asset Management

From a photo editors or a journalists perspective, pictures are invaluable for telling a story, illustrating a point, and making an emotional connection with readers. It’s why the media is looking for a more versatile picture offering from brands who are pitching their stories, and it’s why Lookatmedia™ includes a full-featured Digital Asset Management (DAM) solution.

Retargeting journalists

Increased visibility in the media leads to more opportunities to build your organisation's profile and reputation through earned media sources. Your Lookatmedia™ centre is optimised to attract and capture more journalists and media groups; however, we believe there is even more you can do in this competitive space.

Thought leaders live here

Those who are thought of as thought leaders don’t live in caves. They live in public perception. Public perception of thought leaders is crafted more through the media than any other source. Your blog and social media may help, but PR and media relations have the biggest impact.

Which type of journalist is best to tell your story

We can break down journalists into four distinct types: The Storyteller, the Newshound, the Provocateur, and the Systems Analyst. Your goal is to find which kind of journalist is best suited to tell your story and create content that fits their needs. Here’s a brief explanation of each type.