
Made to last
Farknot_Architect
Press releases usually last around 3 hours. However, Lookatmedia™ content can reach more outlets and better adapt to the complexities of modern media, extending its relevance and impact.
Online newsrooms are more critical today than ever before. With the rise of digital media and the increasing use of the internet as a primary source of news and information, online newsrooms have become crucial tools for businesses and organizations to communicate with their audiences.
Discoverability
In the past, traditional newsrooms were the primary source of information for journalists and the public. Companies would send press releases, hoping to be picked up and covered by the media. Today, online newsrooms have become the go-to source for journalists, bloggers, and other media professionals looking for information about a company, its products or services, and its latest news and developments.

RESPONDING TO A MORE DIVERSE MEDIA LANDSCAPE
Lookatmedia™
With the rate of change in the media the volume of journalists who are now counted as ‘on the move’, a compelling and dynamic online newsroom is one of the few ways you can guarantee you stay connected to individual journalists.

RESPONDING TO A MORE DIVERSE MEDIA LANDSCAPE
Lookatmedia™
With the rate of change in the media the volume of journalists who are now counted as ‘on the move’, a compelling and dynamic online newsroom is one of the few ways you can guarantee you stay connected to individual journalists.
Single source of truth
Online newsrooms allow companies to control the narrative and present their news and information in a way that is easily accessible and shareable. They provide a centralized location for journalists and the public to find the latest news and information, press releases, multimedia content, and contact information for company representatives.
ALL ROADS LEAD TO ROME.
Lookatmedia™
Providing a well-resourced online newsroom with 24/7 access to research materials and a vast library of visual assets significantly boosts your chances of building and maintaining long-term, productive relationships with journalists.
SEO? OIC
Moreover, online newsrooms are becoming increasingly important for SEO (search engine optimization) purposes. Search engines like Google prioritize websites with regularly updated content, making online newsrooms a valuable asset for companies looking to improve their search engine rankings and increase their online visibility.

SEARCH ENGINE OPTIMIZED RESULTS
Farknot_Architect
With 70% of journalists beginning their story discoveries through online searches, SEO is increasingly important to media coverage. The latest generation of online newsrooms can enhance the SEO profile of your press releases and stories.

SEARCH ENGINE OPTIMIZED RESULTS
Farknot_Architect
With 70% of journalists beginning their story discoveries through online searches, SEO is increasingly important to media coverage. The latest generation of online newsrooms can enhance the SEO profile of your press releases and stories.
The latest headline
Online newsrooms are more critical today than ever before. They provide a centralized location for companies to share news and information with journalists, the media, and the public, and they are essential for SEO purposes. In a world where digital media is king, having a strong online newsroom is crucial for businesses and organizations looking to succeed in today's competitive media marketplace.