Where there’s smoke, there’s fire
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The impacts of climate change are unavoidable, yet policymakers are still moving too slowly to meet critical targets. Lookatmedia™ allows you to work with the media to accelerate climate action.
Your role as a non-profit is more than just providing services. You also have the role of advocacy, increasing awareness and exposure to the issues that drive the need for the good works you do. The media has an important role to play in public conversation … and so does Lookatmedia™.
A resource for media the world over
Journalists are in the business of storytelling. They are constantly seeking stories that connect with their readers or viewers. You are amongst the millions of non-profits worldwide who do fantastic work and seek more media attention. How do you stand out? While press releases are helpful, an entire online resource centre full of stories about what you do and why you do it has a much more significant impact.
The role of Lookatmedia™ for your non-profit
You have invaluable resources like stats and facts that help you explain the size and scope of the issues you work on every day. You know there is a consistent set of questions that people want answered all the time. You have incredible individualised stories about roles your people play and the real-world impact on daily lives. You want to increase public awareness and lobby governments and donors to support your mission. Lookatmedia™ is designed as a media-friendly resource centre that provides all of this and more to journalists, media representatives and influencers.
Earth Day beach cleanup
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Earth Day volunteers pitch in at their local beach to clean up plastic washed up the night prior.
Earth Day beach cleanup
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Earth Day volunteers pitch in at their local beach to clean up plastic washed up the night prior.
Make it personal
There are a few constant factors that journalists use to determine if a story is newsworthy. They are proximity, impact or consequences, novelty or rarity, conflict, human interest, prominence. Use any one or a combination of these factors to create storylines that inspire the media to bring your cause more prominence. Make stories personal to show how what you do impacts the lives of individuals. Demonstrate that the challenge is enormous but that you have solutions that make a real difference. View the content you are creating for your media centre through the prism of the media.
Knowledge is power
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The media is your ally in awareness. Optimise your media exposure of the issues that impact our world and the daily lives of the people you support with Lookatmedia™.
Knowledge is power
Getty Images/iStockphoto
The media is your ally in awareness. Optimise your media exposure of the issues that impact our world and the daily lives of the people you support with Lookatmedia™.
Illustrating your stories
The Technical University of Denmark has been running an ongoing survey of the average person's attention span. Currently, it is sitting at eight seconds and dropping. The reason given is the abundance of information we are presented with each day. The media are aware of this and look for visual content that helps capture the readers' or viewers' attention. Your Lookatmedia™ centre is designed to provide them with this content and help you move the issues you want to talk about to the top of the list.
