STANDING OUT FROM THE CROWD
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A journalist received numerous event invitations of varying appeal. Loookatmedia™ helps by allowing more journalists to choose and have relevant event info automatically added to their calendars.
Journalist are asked to attend hundreds of arts and cultural events every month. On initial glance, many of these events may be deemed newsworthy and something worth attending and even writing about. Unfortunately, if they don’t add them to their calendars immediately, they are soon forgotten. Lookatmedia™ has a feature that ensures your events are never forgotten.
‘Save the Date’ feature
The moment you have the attention of a journalist is the best time to capture it. Lookatmedia™ has a feature on its Events articles that allows a journalist to simply click on the date at the head of an article and it’s added to their calendar. This feature automatically adds the date range, name of the event and a brief description. This feature also works on the Event preview min home page.
Save the Date
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With a single click, Lookatmedia™ newsroom visitors can add all the event details directly to their calendars.
Save the Date
Getty Images/iStockphoto
With a single click, Lookatmedia™ newsroom visitors can add all the event details directly to their calendars.
Event planner for journalists
Lookatmedia™ has a content type called ‘Events’. This format of article has additional features that allow content the be previewed by date of the event, rather than publishing date. It also includes an additional search feature where journalists can search all events within a specific date range. The features on Event pages are all designed to help journalists focus on events that fit with the theme of the content they create or the beats they cover.
Media or cultural events
You have a calendar of arts and cultural events, and you have specific media events. In Lookatmedia™ you can manage both event types within the same environment, increase participation and media coverage. You can even create your own media registration forms to capture registration for events.
Creating FOMO
You want to create such interest in your events that individual journalists fear missing out, on both attending and the story. Lookatmedia™ does this by allowing you to create visually compelling content that captures and holds journalists’ attention in as little as 13 milliseconds. Once you have their attention, they can then add the event immediately to their calendar, ensuring it won’t be missed.
NEVER FORGET
Farknot_Architect
Lookatmedia™ Events articles have a feature that makes it almost impossible for journalists to forget an event.
NEVER FORGET
Farknot_Architect
Lookatmedia™ Events articles have a feature that makes it almost impossible for journalists to forget an event.
Up to date information
Sometimes changes happen with events. Sometimes dates change, or there are more significant changes. Sometimes more and better images and videos become available. Other times you may wish to update Media Packages. With Lookatmedia, you can keep updating information, so that your event articles always have the latest and most up to date info, images, videos, and media packages.
Heighten awareness, anticipation, and participation
Promoting your events on Lookatmedia™ helps build your reach to journalists, media representatives and influencers. It’s not targeted at the general public, and as such allows you to talk the language of media. It provides every resource journalists need to create compelling visual content. It provides every opportunity to increase memory and participation in events. It allows you to capture contact information and engagement data on individual journalists, even if they don’t attend events. Its everything you need to heighten awareness, anticipation and participation and coverage of your arts and cultural events by the media.
